LM203 - Ten Secrets to Bring in More Patients

Abstract:
With only a brief moment to capture attention and motivate a prospect to contact your practice, what do you do? From your Google business listing and clinic website to your internal processes and more, a lot of factors can affect consumer behavior, making a potential difference in your business’s growth and bottom line. This course will identify 10 common solutions that can increase your patient flow and encourage prospects to connect with your practice. Constantly wishing you could help more people hear their best? It’s easier than you think. Attracting prospects searching online for better-hearing solutions, motivating them to dial up your business, and getting them to walk through your doors can feel like a hefty lift. But it doesn’t have to be. This course covers 10 actionable tips to help you and your team bring more patients into your practice.

First, you’ll explore ways to impact the initial step of the patient’s journey with a balanced, strategic marketing plan that maximizes your investment and extends your reach. This includes ensuring that those searching for your services receive relevant, accurate information that encourages them to take the next step.

Next, you’ll learn more about the critical importance of maintaining your database. Existing patients comprise a large percentage of your opportunities. Whether such patients are tested but untreated, have older technology ripe for an upgrade, or are satisfied customers potentially willing to spread the word, cultivating this segment through communication and relationship-building helps you fit even more hearing aids in your market.

Also covered is the crucial step of capturing the people already interacting with your business. As prospects move through the patient journey to a booked appointment, retention is crucial. Making sure no one gets lost in the funnel helps ensure the opportunity to provide counsel and treatment, and the chance for more people to hear their best.