Audiology is expected to evolve quite dramatically over the next ten years. Driven by remarkable advances in artificial intelligence (AI), the rise of third-party administrated (insurance) contracts, and the growth of direct-to-consumer devices (DTC), the value that audiology creates for persons with hearing difficulties will likely be much different in 2034 compared to 2024.
Following a detailed overview of AI, TPAs, and DTCs, the panel will provide data-driven insights on how audiologists can embrace these evolutionary changes to differentiate their clinical offerings, grow their business, and better serve untapped segments of their local market while providing unparalleled patient value.
Learning Objectives:
Describe the evolving pathways to care and how they are reshaping the patient journey
Define AI and how it is implemented in Signia hearing aids.
Define TPA contracts and the role they play in clinical practice.
Describe DTCs and how they complement prescription hearing aids in clinical practice.