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Amplification and Assistive Devices (AAD)

Practice Management (PM)

IU116 - Widex: What We Know So Far About Sony OTC and What’s Coming Next

Thursday, April 18, 2024
1:10 PM – 1:40 PM EST
Location: IU Room 8
Earn 0.05 CEUs
Instructional Level: Fundamental

    Lead Presenter(s)

  • Amanda Fadden, AuD (she/her/hers)

    OTC Technical Support Audiologist
    WSAudiology

    Disclosure(s): WSAudiology/Sony: Employment (Ongoing)

    PDF Slides

    • Presenter(s)

  • Tony Cyr

    Sr. Sales Director, OTC
    WS Audiology

    Disclosure(s): No financial or nonfinancial relationships to disclose.

Abstract: The over-the-counter (OTC) hearing aids category has been established for over a year. It is important for hearing care professionals to understand what we are seeing in the OTC market so far and what we expect to happen. Widex will demonstrate the impact Sony OTC hearing aids can have for their patients with perceived mild to moderate hearing loss, especially when using them in noise. Attendees will learn about what the Sony OTC portfolio offers as well as when and how to discuss these products to lead to patient satisfaction and success.

Learning Objectives:

  • Participants will be able to describe the overall status of the new OTC Market
  • Participants will be able to explain what’s different about Sony OTC and how it helps people with perceived mild to moderate hearing loss
  • Participants will be able identify key features of all Sony OTC products and know when and how to offer OTC