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Practice Management (PM)

IU218 - MarkeTrak: To Go Where No Survey Has Gone Before

Friday, April 19, 2024
1:35 PM – 2:05 PM EST
Location: IU Room 2
Earn 0.05 CEUs

    Lead Presenter(s)

  • Bridget Dobyan

    Executive Director
    Hearing Industries Assocation
    Washington, District of Columbia

    Disclosure(s): No financial or nonfinancial relationships to disclose.

    • Presenter(s)

  • Thomas A. Powers, PhD

    Founder
    Powers Consulting, LLC
    Oxford, New Jersey

    Disclosure(s): Hearing Industries Association: Consultant (Ongoing)

    PDF Slides
For the past 40 years, MarkeTrak has explored the trends in the industry and presented this data to the industry through presentations and publications (e.g. Seminars in Hearing). This presentation will look back at the major trends regarding consumer beliefs, attitudes, perceptions of patient satisfaction, access to care, and products. In addition, a look ahead to MarkeTrak 25 will be provided with a unique opportunity to provide insight.

Learning Objectives:

  • Identify the major trends in the MarkeTrak survey.
  • Translate consumers expectations of traditional delivery models into strategies to improve delivery of products and services.
  • Apply the findings of MarkeTrak to clinical dispensing practice.